Pantone Color of The Year

January 5, 2018

Pantone recently announced the 2018 Color of the Year and we’re over the moon for this galactic shade, Ultra Violet. We guarantee you will love Ultra Violet just as much as we do as it becomes an absolute must-have in your 2018 wardrobe. This year Pantone has truly selected an existential shade of purple that radiates a feeling of imagination, creativity and regal style.

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, executive director of the Pantone Color Institute, in a statement. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

Adding a new color trend to your look can be a bit daunting. But we promise this unexpectedly wearable color will be your new favorite. We’ve mapped it out in the stars for you, what and how to wear Ultra Violet, with no telescope required.



Let’s just step right into it—amazing denim jeans—your favorite white tee and these Banana Republic Violet shoes make for an ultra-simple way to wear Ultra Violet. By pairing these vibrant shoes with simple basics, your look will be a well-balanced and easy-to-wear outfit.



Now that you have nailed your go to look, get a little daring with an extra hint of color. Try these Willa Linear Earring from Chicos. Their mixed metal and glass composition will glisten like an intergalactic wonder. We also love how versatile these linear loops easily transition from a day to night look.



Ultra Violet accessories don’t have to be limited to earrings. Let your phone glow from day to night with this cosmic case from AT&T. The Glow Waterfall iPhone case shows off a cascading sparkle and fluorescent glitter and it glows in the dark too! What’s not to love about this celestial case?



Wrap up your outfit with this Print Paisley Square Scarf from J.Jill. It features a lightweight design with an allover paisley medallion print and a solid border. Its medley of violet, turquoise, magenta and orange is a simple way to wear the Ultra Violet color without overdoing it.


Time to face the trend with Guerlain Météorites Baby Glow Touch available at Bluemercury. The whimsical harmony of Météorites trois colors will have you shimmering like a constellation. Pro Tip: Simply swipe the stick onto the highest points of the face—the top of your cheekbones, the bridge of your nose and the cupid’s bow.


Add a touch of color to your everyday makeup look with Lipstick Queen’s, Butterfly Ball Lipstick in the shade Moment. Our favorite feature is the sheer flash of blue pearl in its formula which is ultra-flattering on the lips and helps teeth appear whiter. Shop this shade and more Lipstick Queen Products at Soft Surroundings.